Challenge: The Rentals landing page experience is hard to navigate. Bounce rate is high because users are getting lost.
Solution: Create a new landing page experience partners can easily navigate, whether they’re a landlord, multifamily marketer or renter.
Hypothesis: A “choose your own adventure” landing page will create clear swim lanes for Rentals partners. The landing page should help keep all personas (renters, landlords, property managers) in our funnel and improve Paid efficiency.